1. Joe Rogan doesn't pay his guests to come on his show, they are either self promoting like others have said, or Spotify is cutting them a check to make an appearance. In all likelihood though, self promotion is probably the reason for most people, Rogan's got this biggest podcast in the world currently so if you are a guest on his show it's a guarantee that a LOT of people are going to see you.

  2. As many have pointed out, Rogan doesn't pay his guests. Most of them come on the show for self-promotion and the like. Plus, it isn't like Rogan doesn't know enough celebrities and has connections. He's an actor that has been in mainstream entertainment for years and knows how to ask people to come on - his show is popular enough to get people willing to appear.

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